The Dead Internet: Speaking to Bots in an Empty Room
The internet was supposed to be a communication channel between humans. However, new statistics reveal a harsh truth: the web is filling up with ghostly traffic where artificial intelligence converses with artificial intelligence.
The “Dead Internet Theory” was a conspiracy theory for a long time, but in 2024 and 2025, it has turned into a statistical reality. Estimates suggest that nearly half (47%) of internet traffic is non-human.
The Theatre of Algorithms
When browsing social media, you increasingly encounter “synthetic celebrity.” On Instagram, up to 23% of the followers of major influencers are estimated to be bots or inactive “zombie accounts.” This creates an illusion of lively discussion that is, in reality, hollow.
Even more worrying is AI-created content that no one asked for and no one (human) reads. AI models churn out endless text and images onto the web, to which other bots react. Sam Altman, CEO of OpenAI, has himself admitted the scale of this phenomenon in social media.
Ghosts in the Machine
Technological hauntology has also given birth to “digital necromancy.” New services allow for the deceased to be “brought back to life” as chatbots or videos. Simultaneously, AI creates false memories for us: in the “AI-generated nostalgia” trend, users create believable, grainy home videos from the 1990s—of events that never happened.
We live in a digital haunted house where we can no longer be certain whether there is a human on the other side of the screen, or an algorithm simulating the past.